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Ultra Fresh LabUltra Fresh Lab

We develop for one reason:
to help them grow extraordinarily beautiful and healthy.

Step into the research behind every bite

Behind every extraordinary bite.

You know how they swim toward you,
and you care about their appetite, body condition and energy.

That care is also where Ultra Fresh's research begins.

Every formula follows the same development and verification process.From ingredient research and trials at our own test farm to partner-farm trials and bringing problems back for verification, every change to a formula is backed by evidence.

Research ingredients, build the formula

Beauty and health,
designed into every bite

We study how well each ingredient suits its purpose and how nutrients hold up when ingredients are combined into feed. We look at whether fish want to eat it and can eat it easily, how well they digest and use its nutrients, and how feeding affects the water.

Formula and process design center on six priorities.

  • Nutrient retention and use

    We account for nutrient loss during processing, storage and after entering the water, and for digestion and absorption after feeding.

  • Balance and healthy growth

    We study how nutrients and energy are allocated, without chasing feed conversion alone, balancing growth, body condition, vitality and health.

  • Taste they love

    We study natural flavors and ingredient pairings to win over fussy eaters and keep them coming back for more.

  • Easy to eat

    We tune pellet size, shape, hardness, sink/float behavior and softening so pellets are easy to take yet stay intact.

  • Water quality impact

    We aim to reduce crumbs, uneaten food and nutrient leaching while improving how well nutrients are used, and we evaluate this in trial feeding.

  • Safety

    A quality and safety management system controls ingredient quality, inclusion rates, processing conditions and hygiene at the production site, and long-term feeding trials monitor the stability and safety of the finished feed.

Aerial view of our facility buildings with rooftop solar panels
Road and trucks outside the factory

Trials at our own test farm

Every metric rigorously verified,
so every improvement we claim
is backed by data

At our own test farm, with hundreds of tanks, we use scientific methods to test and screen for the best feed formula. Our researchers track first-hand how fish eat, stay healthy and grow on each candidate formula, record and report results in real time, and refine the formula based on what they find. Only after internal trials and screening does a formula go to partner farms for further verification.

Rows of indoor glass tanks, pipework and walkways
  1. Rigorous study design

    Every formula is tested with a rigorous design. We set up trial and control groups suited to the research goal, and every group runs replicated, independent trials to confirm how reproducible the results are and how much they vary.

  2. Standardized trial procedures

    Trial conditions, treatments, measurement and recording procedures are fully standardized to minimize bias from factors other than the feed.

  3. Data analysis

    We compile the results of each group's independent replicates and apply biostatistical analysis suited to the research goal, checking differences, significance, variability and correlations between groups.

  4. Interpreting and discussing results

    Based on the trials and data analysis, we judge the real differences in effect between formulas and connect them to their practical meaning for everyday fishkeeping, so every improvement we claim is backed by solid evidence.

Follow-up trials at partner farms

Putting the formula to the test
in more real-world conditions

Only formulas that pass initial internal trials go to professional partner farms for trial feeding, long-term observation and record keeping.

Different environments and management conditions test the formula's real-world suitability, confirming that what we observed at our test farm also holds up at farms of every size.

Rows of outdoor ponds under shade netting
Rows of ponds and observation walkways under a canopy

R&D is never one-way

Trial, review, refine, again and again:
bringing feedback home, getting to the root cause

If our researchers find that a formula performs below expectations at our own test farm, we re-examine the ingredients and review the formula. Every feeding, pellet or other husbandry issue reported by partner farms is likewise brought back to our own test farm for another look.

Before launch, every feed is tested in multi-stage trials at several scales, where we analyze and reproduce the conditions behind any problem and untangle how formula, processing, species, feeding and environment interact, until we arrive at the best formula.

  1. R&D need:Ingredient review · Formulation · Trial feed
  2. Formula design
  3. In-house farm trials:Poor results → Adjust the formula → Formula design;Good results → Partner-farm trials
  4. Partner-farm trials:Poor results → Re-examine → In-house farm trials;Good results → Finished product
  5. Finished product
A worker walking the ponds
A worker inspecting fish up close with a net

After launch, we keep listening

Even after launch,
we keep tracking and optimizing

Your daily observations
are where the next study begins

A product reaches the market only after internal and partner-farm trials plus pre-launch safety and suitability review.

After launch, we keep listening to retailers and fishkeepers, bringing open questions back to our own test farm for another look.

You know their usual appetite, activity and appearance.
We keep those small observations in mind too.

For every little life.

Helping them grow extraordinarily beautiful and healthy:
that's what we work for, every day!

From nutrient retention and utilization to how eagerly they take every bite; from observation at the test farm to your daily feeding, we keep researching and keep listening.

Because the care you give every day
deserves food that takes every bite seriously.

Explore our menu
A plate piled with fresh sword prawns

Ultra FreshHelp Them Grow Extraordinarily Beautiful and Healthy

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